As a Creative Director, I rely on great copy to compliment and clarify images, be it for a website, poster, advertisement or other marketing piece. Barbara has proven to be an intelligent and dependable resource for great copywriting. Her copy has helped our studio win multiple advertising awards and it has helped our clients achieve their communication goals.
—Michael Savacool, Creative Director, Savacool Secviar
This one-column magazine ad for a natural hair growth inhibitor for women appeared in both Natural Solutions and Alternative Medicine publications.
A natural topical pain relief formulation, this product ad targets physicians and other health care professionals. It appeared in Sleep Review magazine.
The goal of this ad is to convey the warm, friendly and independent lifestyle offered at the client’s resort-style retirement homes. While originally Jewish communities, the homes welcome people of all faiths, so the copy informs but does not emphasize this.
Magazine Ad Campaign
These are rough comps of a campaign for a university. The campaign focuses on prestige and leadership development, diversity in the classroom and the expertise of the instructors. The messages are tailored for the target market: the San Diego man or woman, age 25-38, who wants to earn an MBA at a local international university.
This full page ad was created to run in a business journal. An image-builder, the ad speaks to customers and other business people. It differentiates the client, a printer, from the competition.