advertising "As a Creative Director, I rely on great copy
to compliment and clarify images, be it for
a website, poster, advertisement or other
marketing piece. Barbara has proven to be
an intelligent and dependable resource for
great copywriting. Her copy has helped our
studio win multiple advertising awards and it
has helped our clients achieve their
communication goals."
- Michael Savacool, Creative Director
Savacool & Secviar
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samples
Scroll down and click on the links to see samples of my work. You can enlarge the images as needed to read the copy.
Magazine Ad
Full Page Advertising Copy
The goal of this ad is to convey the warm, friendly and independent lifestyle offered at the client's resort-style retirement homes. While originally Jewish communities, the homes welcome people of all faiths, so the copy informs but does not emphasis this. Designed by Nexus Design + Marketing.
Magazine Ad Campaign
Ad Copy 1
Ad Copy 2
Ad Copy 3
These are rough comps of a campaign for a university. The campaign focuses on prestige and leadership development, diversity in the classroom and the expertise of the instructors. The messages are tailored for the target market: the San Diego man or woman, age 25-38, who wants to earn an MBA at a local international university.
Print Ad
Full Page Advertising Copy
This full page ad was created to run in a business journal. An image-builder, the ad speaks to customers and other business people. It differentiates the client, a printer, from the competition. Designed by Savacool Secviar Brand Communications.
Be sure to see my web, print, direct mail and article samples.