Barbara has a great grasp of the big picture. When we look at a project together, she sees it through my eyes as well as her own.
—Jack Abbott, Chief Client Advocate, Oak Creek Trail
If I’d listened to anyone else besides the professor who gave me this advice, I wouldn’t be having nearly as much fun today. Or be as effective. Back when I was working and playing at getting a BA in communications, it was all about specializing. Instead, I learned to “write everything.” And my clients benefit from my 360 degree perspective.
With more than 25 years in this business, I’ve worked in advertising, marketing and public relations in both the print and electronic media arenas. I've developed concepts, managed projects, ferreted information from clients and subject experts, and worked with creative teams in the agency setting and on the corporate side.
Industries I’ve written for include, in no particular order: manufacturing, healthcare, health and beauty, tech, real estate, food and agriculture, education, non-profit, retail and lifestyle. My experience spans national, regional and local for both consumer and b-to-b. If I’ve never done it, no problem; I’m a quick learn.
Copywriter, article writer, content writer, advertising copywriter, public relations writer, copy editor. Whatever kind of writer you need on your marketing services team, I’m the copywriter in San Diego who will do the job right.
Bottom line is, I’m experienced, talented and versatile. You have my word.